PMF Survey Invite Email Template
When sending an email to invite your customers to take the Product Market Fit survey, we recommend a few best practices:
- We found we get better response if we frame the ask as a quick question vs. survey. Our survey is super short, however most surveys are long. So, referring to it as a survey can give an impression that it will take longer than it actually should.
- We include content to let them know it's a hypothetical question and not to worry, because sometimes people have interpreted the question as a sign of going out of business.
- We have seen higher response rates when you include the first question in the email invite.
- Most emails are opened within 72 hours of sending them. We recommend waiting at least 3 days before sending a reminder to people who haven't opened the email.
Email Content Template
Subject:
Quick question about [your company's product]
Body:
Hey [first name mail merge field],
We have a hypothetical question for you.
How would you feel if you could no longer use [your company's product]?
Don’t worry – [your company's product] isn't going anywhere. We’re just counting on your answer to help us make it better for you!
Thanks in advance!
[your name at your company's name]
Reminder Email (3 days later)
Use the same email, but update the Subject line to be:
Reminder: Quick question about [your company's product]
Configuring the Answer Links
To set up the answer links, you'll merge in the receiver's survey email link and append each answer as follows:
Very Disappointed
[survey link merge field]?disappointed=very
Somewhat Disappointed
[survey link merge field]?disappointed=somewhat
Not Disappointed
[survey link merge field]?disappointed=not